Working alongside The Sandbox and Polygon Studios, the CFDA is establishing a web3 blueprint for American fashion to take on the metaverse. The CFDA hopes to grow its creative community in the digital world and focus on the mission to educate and innovate future users. With this new opportunity, the council is looking to bridge the gap between fashion and crypto in its next wave of commerce, introducing the web3 to a larger consumer segment, while engaging and broadening their communities. The new program promises to offer professional development and educational resources that allow those interested to continue to gain insights and cultivate business opportunities.
In a statement, Steven Kolb CEO of CFDA said, “The beginning of this partnership is going to be really based in education: knowledge panels, fireside chats, 101 conversations — really helping our members see the opportunity for them specifically in the metaverse and web3.” He also admits that often times the world of NFTs still feels like a foreign language to many of its members, with many left confused yet intrigued. The Sandbox co-founder Arthur Madrid added, ““We believe the metaverse is the new frontier of expression, where avatars will be an extension of our digital identity. We are excited to offer new creative tools for fashion designers to create NFT collections with digital ownership and scarcity that will be playable in the metaverse!”
More information on the specific programs will be launched and announced later this year.
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